Macromedia Flash

What is flash and what can it do for you web site? I'm glad you asked. Flash, developed by Macromedia, is a vector based graphics, animation technology. With Flash, one can add unique and colorful animations or navigation, including sound, while being delivered in a relatively small package for what you are receiving.

Flash is used mostly for "splash" screens on many web sites. It is also becoming more popular for advertisements to be developed in Flash giving the designer more freedom from browser and platform restrictions. The Flash player, which is free, has enhanced this technologies popularity and is shipped pre-installed with many of the popular web browsers.

"Flash sounds great for my site!"
You may be thinking Flash on your site would add that extra pizazz, but slow down a second. Flash is not for every site, and it isn't always done the right way. If you are looking to grab your visitor's attention, a time consuming, eye pleasing flash animation may not be what you are looking for. This is yet another balance a web site must achieve between technology and functionality.